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Publication on formulating a Code of Ethics for the print media
“Challenging Trends”, (Sept 2003-Sept 2004) was a publication that resulted from a project undertaken by Uks on Formulation and Implementation of a gender sensitive Code of Ethics for the print Media in Pakistan.
It primarily aimed to evolve a code of ethics for the print media which was gender sensitive in nature while being mindful of journalistic codes and ethics in general. The research resulted in the publication of the code of ethics in 2005.