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Media Monitoring & Sensitization

  • Uks is maintaining a Print Media Database since 1998 to date and is now digitalizing this data and making it available online for researchers.
  • Uks has monitored a representative sample of ten media outlets serving each city.  These include television stations and news publications in English, Urdu, and regional languages.  This was done using a methodology developed over more than ten years of monitoring media on gender sensitivity
  • Uks is the first Non-Governmental Organization in South Asia to compile and disseminate a gender sensitive code of ethics. AGender Sensitive Code of Ethics for Print Media in Pakistan, that addresses journalistic codes and ethics for gender-just reporting for the media was presented by Uks Research Centre in 2002.
  •  Three years of monitoring of Pakistani Media on HIV/AIDS coverage and using the data for training and sensitizing the media on a gender-sensitive training of HIV/AIDS with special focus on bringing forth tabooed issues that are crucial for understanding HIV/AIDS from a Pakistani and then regional and global perspective.
  • A baseline survey of 8 FM channels along with monitoring of women and human rights programmes on these channels. The purpose was to enable radio stations to effectively report and debate on women’s issues. Also to enable the media to understand the importance of reporting on human rights and recommendations on best practices
  • Uks in collaboration of Woodrow Wilson International Centre for Scholars USA performed a media monitoring project where a selection of mainstream media was monitored for a specified duration. The report with content analysis & recommendations was presented in National Media conference in Oct 2009. The follow-up was t Uks’s latest report More Women in Media: The Way Forward- an account of how media in Pakistan have been representing women as well as what the women working in the media have to say on issues of social, cultural and environmental impediments, the glass ceiling effect and under representation. What Uks has tried to accomplish in this report is to present both sides of the story. Along with qualitative and quantitative analysis of the selected media on women issues, there is also the feedback from women in the media industry. The report’s main strength is discussions about positive measures, best practices and affirmative actions and recommendations for way forward.
  • “Radio and Freedom to Access Information in Pakistan” a project in collaboration with Foundation Open Society Institute project based on mapping, monitoring of AM/FM radio in Pakistan and training of radio journalists on how all information belonging to the public domain, including non-classified information from government, authorities and other national and federal bodies should be easily accessible to allow citizens to actively participate in the democratic process. Uks Research Centre took up this  issue and examined and analyzed what role Pakistani media was playing in disseminating important information that includes all records held by a public body, all branches and levels of government including local government, elected bodies, nationalized industries and public corporations, non-departmental bodies, non-governmental organizations, judicial bodies and private bodies which carry any public functions. Uks and OSI decided to take up how radio in Pakistan was playing its role in discussing and debating why Freedom of and Access to Information is important for people of Pakistan. The Outcome is a report  titled “Openness is an essential part of Public Governance”
  • Uks is the partner for the Fourth Global Media Monitoring Project in 2009 and 2010 (GMMP 2009/2010) being undertaken by The World Association for Christian Communication (WACC). On November 10, 2009, Pakistan for the first time participated in the Global Media Monitoring Project (GMMP). This is the day when 125 countries around the world were (some may still be) busy monitoring– from morning till night- their respective media under the banner of GMMP,  a longitudinal, gender-focused media monitoring research and advocacy project running since 1995 that is implemented collaboratively with women’s rights organizations, grassroots groups, media associations, university students and researchers across the world. Uks Research Centre being the implementing partner conducted this media monitoring at its office with a team of 20 monitors, including students from the Gender Studies Department, Quaid-e-Azam University. A total number of 4 national newspapers, 3 radio channels and 3 television channels were monitored for their news content. The analyzed data in the form of coded sheets has been shared with GMMP.
  • Uks in collaboration with National Endowment for Democracy (NED) USA has undertaken a project (2009-2010) on Media Literacy with the involvement of youth. This project involves a three month extensive media monitoring and analysis exercise based on Uks’ devised methodology
  • Uks in collaboration with UNFPA is doing a project Motivating Pakistani Youth into Changing Mindsets through Development of Sensitive Media Contents on Gender-Based Violence (GBV). The project aims at involving Pakistani youth in the process of media content analysis.. The aim is to develop material on issues of:
    • Gender Based Violence
    • Gender Equity & Equality
    • Women Rights as human Rights

For More information about the projects & publications please visit: