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“Research Study on Media and Gender in Asia-Pacific”

In line with UNESCO’s Communication and Information Programme for 2014 to 2017, comprises research on gender and media conducted in partnership with national stakeholders in seven countries of the Asia-Pacific region (South Asia, Southeast Asia and the Pacific): Cambodia, India, Malaysia, Nepal, Pakistan, Sri Lanka and Vanuatu.
The study includes an overall analysis of women in the media in Pakistan and offers recommendations for action addressed mainly to the national media association, working in partnership with other key stakeholders, especially media organisations.

The Pakistan component for the Asia-Pacific report has been compiled by Uks Research Centre. The team spent more than six months gathering and compiling all the data from Pakistan. According to Ms. Tasneem Ahmar, country researcher for Pakistan, “ this wasn’t the first time Uks was involved in this kind of research looking at gender/women and media relationship. This is what – at times a lot more than this current research entails- Uks has been doing since 1997. We have been monitoring the media, analysing the content through the lens of gender or human rights and issues ranging from gender-based violence to women entrepreneurs to women in disaster situations to women in agriculture and much, much more. We have  been compiling reports, media manual, tool kits, any and everything that the media can effectively utilise for gender sensitive media coverage/portrayal of women. Besides this, the Pakistani Women’s Media Network, Gender Sensitive Code of Ethics and soon to be revived Pakistani Women’s Media Complaint Cell are all part of Uks’s untiring efforts towards a gender-sensitive media.” Shaista Yasmeen, Project Coordinator at Uks shares how the questionnaire-based survey was disseminated among media practitioners across the country with 100+ respondents, which she called the ‘easy part’. She adds the real challenge was when she had to collect information on women journalists from conflict zones. The journalists themselves were hard to track and initially due to security challenges would not share information. To add to that, the IFJ requested a nation-wide survey of women journalists’ role in union and press clubs. Shaista remembers how she would be on phone all day just to get the figures on women members of a single press club!
The next step involved Ahsan, Senior Manager at Uks, painstakingly recording survey information not only from Pakistan but all seven countries. Consolidating survey results from each country and combining them for the entire region adding up to almost a thousand respondents, tabulating the 72-question survey and using his expertise to generate graphs ensuring all information was impeccable was what earned him due appreciation for his efforts from Alexandra Hearne, Project Coordinator, IFJ Asia-Pacific, exclaiming, “Ahsan has done a remarkable job and this has definitely not been overlooked by the IFJ. I have continued to work in close communication to assist him with his work and his dedication to meeting the deadlines I have set has been greatly appreciated and ensured the project will be completed on time. The work of Ahsan has been a great asset to the project.”
Saniya, who heads the Program department, qualitatively analysed all the information thus far gathered, extracting case-studies and reading between the numbers ensuring that a fact-based, true picture of women in media in Pakistan was depicted by the report. The report moved back-and-forth between the Uks team and regional partners until it was pruned and edited to its present form! The Uks team is glad to be part of this effort and any such effort to improve the status of women in media!

Shaista Yasmeen Saniya Jafree Syed Ahsan

 

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Islamabad: March 25, 2015
Uks coordinates GMMP 5 in Pakistan

The GMMP is the largest and longest running research and advocacy initiative on fair and balanced gender representation in the news media. It is coordinated by WACC, a global network of communicators promoting communication for social change, in collaboration with data analyst Media Monitoring Africa, and with support from the United Nations Development Fund for Women.

This is the second time that Pakistan participated in this one day massive, global effort to collect data on how women and men are portrayed in their local news media. With 15 + university students as volunteer media monitors and Uks’s in-house team, the monitoring began at 11:00am today (March 25, 2015). Six publications from print, four TV news channels, two radio channels and news feeds from internet and twitter are being followed as well.

 GMMP 5 will reveal persistent and emerging gaps in gender portrayal and representation in not only traditional (print and broadcast) media, but in new electronic media forms. It will maintain the spotlight on gender inequalities perpetuated in and through the news media, and the demands for change. It will also update the data to be used for sensitizing new generations of journalists, creating awareness in media consumers, and for media policy and practice change advocacy.
The GMMP network's membership spans over 100 countries in every continent across the world. The network includes gender and communication groups, women’s media associations, women’s grassroots groups and researchers in academia who participated in the previous GMMPs of 1995, 2000, 2005 and 2010.For full reports/more information: www.whomakesthenews.org

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Islamabad: July 10, 2013
“Who’s Telling Our Story? A Situation Analysis of Women in Media in Pakistan”

On July 10, 2013, in what was no small feat, Uks in collaboration with DANIDA conducted a nationwide launch of its report, titled, “Who’s Telling Our Story? A Situation Analysis of Women in Media in Pakistan”. The report outlined the activities, the experiences and the major milestones of the project “More Women in Media”. Apart from this main report, an election report titled “Fair, Balanced and Unbiased. A Gendered Analysis of Pakistan’s Media Reporting of Elections 2013” and a revised Gender Sensitive Code of Ethics was also launched at the event.
The main report, written by Ms. Tahira Abdullah, contained hitherto unknown information, collected from the review sessions, consultation meetings and counseling sessions held with the students, teachers and media personnel. It emphasized the need for gender sensitivity in the media and presented a list of insensitive vocabulary typically used by the media when talking about women. It also shed light on the disparity in the number of women studying media and the number of women joining it as a career. The opinion of students, teachers and parents regarding this disparity were also recorded in the report along with other issues related to women and media.
The report on election coverage, which was simultaneously launched with the main report was an additional task undertaken by Uks in anticipation of the approaching 2013 elections. Based on the work of the research team and media monitors, the report analyzed through a gender lens, the print and electronic media’s coverage of women during the elections.

The panelists of the report launch held in Islamabad included Ms. Tahira Abdullah, Ms. Fouzia Shahid, and Ms. Farzana Ali, and was moderated by Dr. Salman Asif. The Danish Ambassador to Pakistan, Mr. Ole E. Moesby was the distinguished guest at the event and Ms. Kishwar Naheed was the chairperson. These esteemed panelists spoke about the importance and relevance of the report commenting on various issues including the glass ceiling and sticky floors phenomenon, as well as work place harassment and unjust treatment of women in media. Ms. Abdullah emphasized the need for trusting your daughters, and presented a comprehensive overview of the report. Ms. Farzana Ali, Bureau Chief Aaj TV Peshawar, shared with the audience her journey in the field of media; the triumphs and the disappointments. The Danish Ambassador and Ms. Kishwar Naheed also spoke on the occasion, commending the efforts of Uks and advocating for more gender sensitivity in the media.

In Karachi the program was moderated by Ms. Afia Salam and the panel of guests included writers, Zubaida Mustafa, and Ms. Bina Shah, Director News Express TV Mr. Mazhar Abbas, and Head of Mass Communication in Federal Urdu University Karachi, Dr. Tauseef Ahmed Khan. The panelists commented on the growing disparity between the number of women studying media and those pursuing it professionally. Moreover, a discussion was held about segregation in the workplace and also on the need for exploring more avenues in media. 

Similarly in Peshawar, the moderator Mr. Ali Imran, introduced the panelists which included the Chief Guest Mr. Shahjehan Syed, HOD Mass Communications and Gender Studies Peshawar University, Ms. Anoosh Khan who is a professor of Gender Studies at Peshawar University, journalists Ms. Sadia Qasim Shah, Ms. Aneela Shaheen, Ms. Nadia Saboohi and also a student from Peshawar Universities Mass Communication Department, Ms. Khadija Kanwal.

Following these panel discussions, an interactive question and answer session was held which raised many interesting points and presented many suggestions to solve the mentioned problems. 

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Peshawar, 6th November 2012
Another Uks’s firsts!!

Uks Research Centre recently held half-a-day Parents’ Get-together at five universities across Pakistan with parents of students of the media departments. It was a first ever effort to effectively engage parents of all students, especially female students to be pro-active rather than reactive! Encouraging practical application of talent and knowledge of students of media, their parents were invited to boost their children’s confidence in their abilities through involvement in their education!
With a high percentage of female students taking up journalism/mass communications/media studies in universities, schools of journalism, etc. there is an urgent need to encourage optimum utilization of their education by pursuing careers in this field as well. A major impediment to the induction of female students as professional media practitioners, however, is the general lack of information and data about the profession that causes unsubstantiated apprehensions in the minds of parents/family members.
Mutual understanding and respect between students and their parents leads to greater emotional bonding between the two - allowing for more effective parental involvement in their children’s lives. Parental involvement in the education of their children, especially in the case of females, gives them renewed faith in achieving the goals they have set for themselves!
This activity was held as part of Uks’s ongoing projects “More Women in Media” in collaboration with DANIDA, (Sept 2011- Aug 2013).

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Islamabad, 26th March 2012
Uks Research Center, Islamabad, in collaboration with the National Commission on the Status of Women organized a meeting with Civil Society Organizations, Ministry of Human Rights and the Ministry of Information along with Islamabad based CSOs and Donor Communities on 26, March, 2012 at NCSW Office, Islamabad.

The meeting was intended to bring concerned parties on one platform and unanimously decide on an Alliance for Gender-Just Media. The Alliance aims to support collaboration and coordination amongst the like-minded - media and civil society organizations -  persons that would/could probe, promote and push for gender-responsive media practice and content analytically and with evidence. Also to encourage and support the adoption and implementation of comprehensive media house policies and practices from a gender equality perspective in news content
In the meeting issues like negative portrayal of women in the media namely news and drama, sexual objectification of women and reinforcement of stereotypes in advertisements, women being used as commodity, and the negative practices like prostitution and violence against women being brought forefront were discussed. Lack of coverage on the Acid throwing crimes and ‘Violence Against Women the two most important Women Protection bills passed that would prove to be a tipping point in women history, while insignificant issues like Veena Malik got the Media’s attention.

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Uks Celebrates ‘International Women’s Day’

a celebration of Respect, and Appreciation towards Pakistani Women by Broadcasting the Success Stories of proficient women who contributed towards National Development within their own capacities and brought about a change in the society by doing the unthinkable.

Tune into ‘Mere Awaz Suno’ on Uks radio at 12 pm to listen to such stories.

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Uks Radio Project on having received appreciation for its State-of-the-art studio (by CSOs having rented this space for producing radio programs) is proud to announce that its studio is now Open for hire!

The studios are available at both of Uks’s offices

  • House no. 51-A, Street 63, F-8/3, Islamabad
  • Office #7/ 1 C, (1st floor), Stadium Lane1, Khadda Market, DHA, Karachi

For our rental rates and availability please contact us at the phone numbers:
+92 51 2850906, +92 51 2850908 or emails us at info@uksresearch.com

Uks Radio Studio houses the following facilities:

  • Separate studio and control room
  • Dynamic mics
  • Audio mixer (Mackie vlz3 1402)
  • Digitally equipped - all recordings go directly onto a computer
  • Sound editing software - Adobe Audition and Soundforge (however the producer is free to use any software that s/he likes)

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Uks Radio Project extends its expertise in radio productions by offering customized radio trainings at its Islamabad office.

Maximum ten-day training session from research and orientation to field work, recording and compilation - rough cut to the final product!
Uks’s In-house studio can accommodate twelve trainees at one time!
For details please contact us at the phone numbers: +92 51 2850906, +92 51 2850908  or email us at info@uksresearch.com

Expertise

  • Content development: issue-based, gender sensitive, investigative journalism
  • Types of radio content: oral testimonies (case studies), features, reports, vox pops etc.
  • Technical: How to use a recording panel, mics, recorder, editing software etc.

Target Groups

  • Organizations working on social issues
  • Amateur journalists and students
  • Broadcast Media houses

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It is with immense pride that Uks is launching its new internet radio series ‘Meri Kahani’ (My story), ‘A Series based on Oral Testimonies of Women living with HIV and AIDS.”

Log on to www.uksresearch.com and listen to each of the nine programmes of this series daily from 16th February to 24th February at 11:45am. Uks in collaboration with PANOS, Pakistan has been focusing on the vulnerability of women to HIV and AIDS. HIV and AIDS is a pandemic, a complicated social and cultural phenomenon as well as a medical problem. In many countries including Pakistan, ignorance and denial are helping its spread. Irresponsible and incomplete reporting by the media can be potentially dangerous in many ways. ‘Meri Kahani’ is yet another endeavor by Uks to highlight the social and economic injustices faced by People Living With HIV and AIDS (PLWHAs). This series especially highlights the impact of this malady on women PLWHAs through oral testimonies and case studies. You will find this series to be gender-sensitive, ethically sound and with accurate information - the essence of any production by Uks Radio Project! Happy listening! We would love to hear from you and receive feedback on this radio series. Our email address is info@ uksresearch.com and you can also write to us at P.O. Box 1506, Islamabad.

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Uks is proud to announce the launch of its Internet Radio Service ‘Meri Awaz Sunno (Listen to Me)’

Radio Project established since 2003 has been working in wide ranging issues of or about women from basic needs like education, health and empowerment to sensitive issues like HIV and AIDS, disaster and ‘honor’ killings. With more than twenty series with an average of twenty radio programmes per series ‘under its belt’, Uks radio project has come a long way! Two selected programmes from these series can now be heard from Monday to Friday at 12:00pm daily. Repeat broadcasts can be listened to on Saturdays and Sundays, same time! Uks Radio Project aims to sensitise radio practitioners to be gender -just and sensitive and to ensure inclusion of women - forty eight percent of Pakistan’s population - in the mainstream media. In regular cross media content analyses conducted by Uks Research Team it has been found time and again that stories of such a large minority often remain unheard. The news items that do make it to the mainstream media often use women for their ‘face value’ or present them as ‘victims’ of social or other crimes. Quite a lot of media content is lacking in gender sensitivity and code of ethics. Such portrayal reinforces negative stereotypes against women pushing them further into a quagmire of social injustices and a still lower social status. Uks Radio Project hopes to

• improve the status of women by portraying them in the many positive roles that they can be seen in around us and

• provide a gender perspective to media through inclusion of women in media and their vertical growth within the media for long term sustenance and impact.

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Islamabad, 16th December 2011
Launch of Uks Annual Desk Diary 2012 – ‘Women of Pakistan: Saying NO to Domestic Violence’

Uks Research Center, launched its Annual Desk Diary 2012 titled ‘Women of Pakistan: Saying NO to Domestic Violence’. The launch was organized at Uks’s office in Sector F-8/4, Islamabad. Uks has focused on ‘Domestic Violence’ in its 2012 Desk Diary, with the aim of enhancing awareness of this extremely sensitive and important issue. Being a media advocacy group, Uks also keeps a constant eye on the relationship between the media and social issues and to what extent the media reflects and corrects social behavior, whether of an individual or of a group or community. Accordingly, this year’s desk diary looks at domestic violence through the eyes of the media – how and to what extent editors, columnists, reporters, photographers and cartoonists have acknowledged and taken up domestic violence as a major social disease. People belonging to different sectors of the society ranging from print and electronic media, civil society, NGOs, and other organization representatives were present at this event. The launch began with an introduction of Uks and the 2012 Diary. Ms. Tasneem Ahmar, Director Uks, spoke about each year’s Desk Diary being based on one particular theme – ranging from women and politics, health, education and entrepreneurship. She also spoke of the extensive research that goes into the making of this Diary every year and explained how this handy document gives a well-rounded view of the theme for a particular year, essentially related to women development. This year, Uks has focused on Domestic Violence. Ms. Ahmar also told the attendees that Uks has produced over 2000 radio programs till date, with 2 such programs on Domestic Violence played on the occasion in front of the audience. The launch concluded with an open forum session, with Dr. Rakhshanda Perveen from SACHET – among others – also providing their valuable comments and feedback. The 2012 Uks Annual Desk Diary can be purchased from the Uks Office in F-8/4, Islamabad by getting in touch either via call at 051-2850906/08 or sending an email on info@uksresearch.com

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Thailand, 11th – 13th December 2011
Community Radio Training Forum, attended by Ms. Rafia Arshad on behalf of Uks Bangkok

Ms. Rafia Arshad, Projects Coordinator and Radio Producer at Uks research Center attended the AMARC Asia Pacific Community Radio Training organized by the World Association of Community Radio Broadcasters (AMARC). This forum was held from 11-13 December 2011 in Bangkok, Thailand. The community radio training forum was a ‘training of trainers’ and provided opportunity to participants to network with and learn from international trainers and experts about setting up community radio stations, promoting community participation, program production, production technology, and advocacy strategies for improving conditions for the development of community broadcasting. Utilizing workshops and hands-on demonstrations, the community radio training forum promoted gender sensitivity, strengthened community broadcasting for poverty reduction, and enhanced the capacity of community radio stations to address climate change and disaster management. Sharing of ideas and learning of skills was based on specific thematic streams so that broadcasters can directly apply their learning to address the concerns of the communities in the Asia Pacific region such as food security, good governance, empowering women, improving literacy, generating employment opportunities, improving local governance, and promoting the rights of the marginalized.

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Islamabad, 4th October 2011
3-Day intensive Training of Women Journalists on Economic Reporting

Uks Research Center, in collaboration with Center for International Private Enterprise (CIPE) conducted a '3-day Intensive Training of 13 Women Journalists' from all across Pakistan, on 'Economic Reporting'. This training was held at Avari Xpress in Islamabad. This training was part of one-day sessions that were held at different locations all across Pakistan. The first of the series of these 1-day trainings was held in Islamabad, followed by similar sessions in Karachi and Lahore. Participants were then shortlisted from these 1-day sessions and invited to be a part of this 3-day Intensive Training. The sessions were orchestrated by Mr. Syed Asad Hussain who was the chief-trainer, and Mr. Hammad Siddiqui, Deputy Country Director at Center for International Private Enterprise (CIPE). Many guest-speakers such as Dr. Javaid Laghari, Chairman HEC; Dr. Joseph Wilson, Member (Mergers, Acquisitions & International Affairs) of the Competition Commission of Pakistan; Mr. Malik Mirza, Senior Manager Finance at Transworld; Ms. Tasneem Ahmar, Director Uks Research, Resource and Publication Center on Women and Media and Mr. Tahir Hanfi, Director General at the National Assembly of Pakistan also joined in over the course of these 3 days. The sessions included topics ranging from Introduction to Economics, Fundamentals of Competition Law, Innovation and Entrepreneurship and Microfinance and Social Media, to name a few. The participants at this training were women journalists affiliated with a wide array of newspapers, TV and Radio Channels from all across Pakistan, such as Aaj News, Dunya TV, Samaa, Daily Pakistan and the Pakistan Broadcasting Corporation. The training included many different exercises which provided the participants with valuable hands-on experience. The discussions were very interactive and all participants were an active part of these sessions. The participants were also given certificates upon the successful completion of this training. The training took place from 30th September to 2nd October and was a highly successful initiative.

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Tasneem Ahmar, Director Uks on the Afia Salam Show

The portrayal of women in the media, be it through journalism or advertising, perpetuates certain stereotypes in the mind. These usually work to her disadvantage. Media needs to become responsible as far as portrayal of women is concerned. Do you think the images of women that reach you through words and pictures are justified? How would you like the women to be portrayed so they retain their dignity?

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An article on Uks’s 2011 Desk Diary, posted on the ‘Community of Women Entrepreneurs’

Each year Uks, a research, resource and publication center on women and media, publishes its Annual Desk Diary. This signature product is a handy organizational tool that also provides a well-rounded view of a particular theme chosen for that year. Past editions have covered a variety of topics including women’s empowerment through education, the struggle for legal rights, and striving for power and visibility in the media. Inspired by its work with CIPE and the Lahore Chamber of Commerce and Industries to create a series of radio programs about women entrepreneurs, Uks chose entrepreneurship as the main theme of this year’s Desk Diary.

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Islamabad, 2nd December 2011
Launch of ‘More Women in Media’ - A 2-year Project based on Media Monitoring, Advocacy for Gender Sensitivity and Lobbying for Affirmative Actions

Uks Research Center Islamabad and the Department of Communication and Media Studies at Fatima Jinnah Women University, in collaboration with the Danish International Development Agency (DANIDA) organized the launch of the project ‘More Women in Media’ at Fatima Jinnah Women University. The project aims at media monitoring, advocacy for gender sensitivity and lobbying for affirmative actions. Ms. Sania Saqib hosted the ceremony and introduced the topic of discussion. Vice Chancellor FJWU, Dr. Samina Amin Qadir welcomed the distinguished guests, his excellency Mr. Uffe Wolffhechel, the Danish Ambassador to Pakistan and Ms. Tasneem Ahmar, Director Uks. She said that every society has its values and the media reflects these values. Media constructs, minimizes and transforms gender biases. Talking about facts and figures, she said that the profile of women in media is far from encouraging. There are very few women seen on the senior posts and positions in the media. Though this project it is hoped that some positive results in this aspect are attained in the future. Ms. Saniya Jafree, Research Associate at Uks, while briefing the audience about Uks Research and Resource Center, said that they aim at promoting gender awareness. It’s a forum for debate, discussion and implementation through media monitoring. She also briefed about various radio programs that Uks has launched in the past decade like ‘Meri Awaz Suno’, ‘Mujhay Bolnay Do’, ‘Pani ki Kahani, Aurat ki Zabani’ and ‘Chalo Phir Say Muskurain’. Talking about the project itself, she said that this project aims at exploring whether more women in media means empowerment or development of women in media in general, and how much training is required for women to become a good journalists. Talking about the need of women in media, she said that media can prove to be an important ally in the efforts to improve the status of women. The percentage of women journalists is very low and women anchors can play their role as catalyst of change. She added that the objective of this project is to sensitize the Pakistani media on gender issues and encourage women to opt for media as a career. Ms. Tasneem Ahmar, Director Uks said that the project ‘More Women in Media’ is very close to the heart for everyone at Uks. She said that glass ceilings have always been there for women and we would need to break them. For the ones who are passionate about doing something, sky is the limit. Danish Ambassador, Mr. Uffe Wolffhechel while addressing the participants said that we feel happy to support this cause. Sharing his personal experience he said that sometimes it becomes very tough to face the media but stressed the need that there has to be someone, like a watchdog, to keep a check on their actions. Talking about the project he said that women have a deeper understanding of problems faced by other women. Addressing the students he said that the youth have a chance to make an impact, to bring about positive change through participation in media. A souvenir acknowledging the collaboration of Fatima Jinnah Women University was presented by Dr. Samina Amin Qadir, Vice Chancellor FJWU along with Dr. Shamim Zaidi, Chairperson Department of Communication and Media Studies to the guests.

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Islamabad, 30th November 2011
‘More Women in Media’ - A Consultation with Media Partners

Uks Research Center Islamabad organized a one-day Consultative Meeting with Media Partners, as part of its project with Danish International Development Agency (DANIDA) titled ‘More Women in Media’. This consultation was organized at Hillview Hotel in Islamabad, on the 30th of November 2011, and the agenda of this consultation was to acquire the valuable input of these media specialists with the aim that not only will it add more substance to the debate at hand, but it will also assist Uks in taking this project forward in the right direction. Among the attendees were Mr. Amir Mateen – Senior Correspondent at The News, Ms. Arifa Noor, Editor at Dawn and Ms. Asma Shirazi, Senior Anchorperson at Samaa TV, who joined Ms. Tasneem Ahmar – Director Uks Research Center and Mr. Ibrahim Sayed – Research Associate at Uks. Since its inception, Uks has been working tirelessly on not only how to improve women¡¦s portrayal in the media - both electronic and print, but also to promote media as a career for them that would lead to more women in media. In fact, it wouldn¡¦t be an exaggeration if I said that Uks is the pioneer in bringing forward and highlighting the issue of gender sensitivity in media content and representation. Uks has recently started working on yet another such initiative. This time Uks with its team of researchers (both desk and field), Uks will be focusing on the following issues: · Lack of quantitative and qualitative information on the state of women in the media in Pakistan. · Lack of gender equality for women in the Pakistani media. · Capacity gaps in media persons on how to monitor, review and analyze negative media content and produce media content that addresses the development and empowerment from a gender perspective · Lack of interaction between the media and students of media on how to increase and improve the participation of women in the media. Realizing the importance of interactive approach, the project during its two-year time-period will try and hold media trainings and consultations with various stakeholders including the media. It will also partner with departments of Mass Communication in selected universities for promoting media as career for women and also sensitizing male students on gender issues. Based on the outcomes of the consultations and trainings, the project plans to bring out a comprehensive country report, based on research field and desk- titled ‘The State and Status of Women in Pakistani Media’ as well as formulate a ‘Gender-Sensitive Code of Ethics for the Media in Pakistan’ that would ultimately lead towards a sensitive and sensitized media based on gender-fairness and gender-balance. This consultation with Uks’s media partners is one of the first steps towards achieving the project’s aims and objectives. Their valuable input through consultations such as these will add more substance to the debate and help Uks take this project forward in the right direction.

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Islamabad, 29th November 2011
Launch of Talking Back II

‘Talking Back – II: From Passive to Proactive’ - Uks Research Center launches report based on the outcomes of the one-year project on Promoting Media Literacy in Pakistan by Building Linkages between Media and Public Uks Research Center, Islamabad launched ‘Talking back – II: From Passive to Proactive’ – a report based on the outcomes of the project on promoting media literacy in Pakistan by building linkages between media and public. The launch of this report marks the conclusion of ‘Promoting Public Discourse on Media Content in Pakistan’ – a one-year project, first of its kind in Pakistan, undertaken by Uks in collaboration with the National Endowment of Democracy (NED). The project is based on Uks‘s monitoring and analysis of media content in Pakistan in collaboration with its partner universities, and bringing forth the results of this research to the media practitioners. This project aims to point out the need to educate, both the audiences and practitioners of media on key media literacy concepts and that it is the only tool that can equip them with the skills to comment, critique and influence change in the way media content is packaged. The launch of this report was organized at Hillview Hotel in Islamabad. As part of this project, Uks partnered with 8 universities from all over Pakistan, to promote media literacy and public discourse and discussion on media content in Pakistan. A selected group of students at these universities undertook a 4 month long media monitoring exercise at their locations which included orientation sessions, followed by monitoring and analyzing different newspapers and TV channels in Pakistan on a daily basis, and conducting focus group discussions with various segments of the society based on this monitoring and analysis. ‘Talking Back – II: from Passive to Proactive’ is based on the findings put forth by these students and the analysis done by Uks and it represents the crux of this year-long effort. The report aims to encourage media nous in Pakistan by building connections and bridging the gap between the opinions, views and thoughts of the media and the masses. The guests present at the launch of this report included media representatives, representatives from NGOs and INGOs and people from the civil society, all of whom greatly lauded Uks’s efforts on Media Literacy as well as the achievement that is this report. The launch started with a presentation of the project given by Uks’s team. The speakers at the occasion – Ms. Tasneem Ahmar, director Uks, Mr. Amir Mateen, Senior Correspondent, The News, Dr. Zafar, HoD Media Studies Department at International Islamic University Islamabad and Ms. Ammara Fatima who was representing the public – gave their feedback and views on the report and the media literacy project and shared their views on the content that is being aired and written in electronic and print media nowadays, how the scenario has changed in Pakistan and what sort of effect it is having on the human mind. The launch ended with comments and feedback from the attendees.

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Islamabad, 25th November 2011
16 Days of Activism against Gender Violence

The 16 Days of Activism against Gender Violence is an international campaign originating from the first Women's Global Leadership Institute sponsored by the Center for Women's Global Leadership in 1991. This year all stakeholders are working in collaboration for the commemoration of 16 days of activism on a common framework with common indicators of results so that a collective and cohesive approach can be showcased when it comes to development partners working together on common themes. In Pakistan, this year 16 days of activism will primarily focus on pending legislations to be passed specifically the Domestic Violence Bill and the Acid Crime and Prevention Bill. Since 1991, approximately 1,700 organizations in 130 countries have participated in the 16 Days Campaign! Uks Research Centre not only strongly supports the initiative taken by UN Women, but is also participating in this campaign, by raising its voice against gender based violence and discrimination through its Radio Programmes. Uks will air sixteen selected radio programmes recently produced by the Uks Radio Project in collaboration with CARE International on the themes of domestic violence, sexual harassment, honour crimes, maternal helath and female education. The radio programmes can be listened to at the Uks website www.uksresearch.com.

The Domestic Violence Bill

The Domestic Violence Bill had been passed by the National Assembly in 2009. However, once it reached the Senate, it lapsed since they failed to pass it within the three months required under the country's constitution. The definition of Domestic Violence (DV) in the proposed Bill is that "Domestic Violence includes but is not limited to all acts of gender based and other physical or psychological abuse committed by an accused against women, children or other vulnerable persons, with whom the accused is or has been in a domestic relationship." This includes sexual abuse,economic abuse, "emotional, psychological and verbal abuse, a humiliating or ridiculing attitude, a repeated exhibition of obsessive jealous behavior which later leads to false allegations upon the character of the victim, Punishments have been defined so that people take it seriously as an offence. This can be short term imprisonments or fines. All these and the above come under DV in the proposed bill, which made it very comprehensive and well thought-out After the consultation with the civil society and nongovernmental organizations, suggestions will be added into to the proposed amendments for domestic violence that will be sent to the Ministry of Human Rights, and then to the Cabinet and at the end will be tabled in the parliament for approval.

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Islamabad, 4th October 2011
3-Day intensive Training of Women Journalists on Economic Reporting

Uks Research Center, in collaboration with Center for International Private Enterprise (CIPE) conducted a '3-day Intensive Training of 13 Women Journalists' from all across Pakistan, on 'Economic Reporting'. This training was held at Avari Xpress in Islamabad. This training was part of one-day sessions that were held at different locations all across Pakistan. The first of the series of these 1-day trainings was held in Islamabad, followed by similar sessions in Karachi and Lahore. Participants were then shortlisted from these 1-day sessions and invited to be a part of this 3-day Intensive Training. The sessions were orchestrated by Mr. Syed Asad Hussain who was the chief-trainer, and Mr. Hammad Siddiqui, Deputy Country Director at Center for International Private Enterprise (CIPE). Many guest-speakers such as Dr. Javaid Laghari, Chairman HEC; Dr. Joseph Wilson, Member (Mergers, Acquisitions & International Affairs) of the Competition Commission of Pakistan; Mr. Malik Mirza, Senior Manager Finance at Transworld; Ms. Tasneem Ahmar, Director Uks Research, Resource and Publication Center on Women and Media and Mr. Tahir Hanfi, Director General at the National Assembly of Pakistan also joined in over the course of these 3 days. The sessions included topics ranging from Introduction to Economics, Fundamentals of Competition Law, Innovation and Entrepreneurship and Microfinance and Social Media, to name a few. The participants at this training were women journalists affiliated with a wide array of newspapers, TV and Radio Channels from all across Pakistan, such as Aaj News, Dunya TV, Samaa, Daily Pakistan and the Pakistan Broadcasting Corporation. The training included many different exercises which provided the participants with valuable hands-on experience. The discussions were very interactive and all participants were an active part of these sessions. The participants were also given certificates upon the successful completion of this training. The training took place from 30th September to 2nd October and was a highly successful initiative.

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Islamabad, October 2011 – January 2012
Series of 13 Radio Programs on Ending Violence Against Women – an Uks-CAVISH collaboration

Uks Research Center, in collaboration with Cavish Development Foundation is producing a series of 13 radio programs, with the theme 'Ending Violence Against Women'. Each 15-minute program titled 'Umeed-e-Sahar' will be aired on a weekly basis on FM 101, every Saturday at 4.15 PM to 4.30 PM, with the repeat airing every Sunday from 10.15 AM to 10.30 AM. The introductory program will go on air on 16th October 2011. These programs will also be aired on Uks's Internet Radio 'Meri Awaz Sunno', which can be heard on the Uks website www.uksresearch.com.

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Islamabad, 11th August 2011
Consultative Meeting with the Media on "Promoting Public Discourse on Media Content in Pakistan"

Uks Research Center, Islamabad, organized a one-day consultative meeting as part of its ongoing project with the National Endowment of Democracy (NED) titled 'Promoting Public Discourse on Media Content in Pakistan', at Hillview Hotel, Islamabad. Uks partnered with 8 universities from all over Pakistan in order to promote media literacy and public discourse and discussion on media content in Pakistan. As part of this project, these universities undertook a 4 month long media monitoring exercise at their locations which included monitoring and analyzing different newspapers and TV channels in Pakistan, and conducting focus group discussions with various segments of the society based on this monitoring and analysis. The aim of this conference was to bring together media representatives from a wide range of backgrounds as well as the coordinators from some of Uks's partner universities to share and discuss the progress and findings of the media monitoring and focus group discussions that have been conducted at these partner universities, and to seek the feedback and opinion of the media. The guests present at this occasion included senior and notable media personalities such as Amir Mateen and Asma Shirazi, to name a few. In addition, the project coordinators from 3 of Uks's partner universities – Mr. Zafar Iqbal, HOD, Media and Communication Studies from International Islamic University Islamabad (IIUI), Ms. Ismat Waseem, coordinator BS-MS/SS program at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST) Islamabad, and Mr. Shujaat Ali Khan, Station Director at Hazara University Mansehra were present at the occasion. The project coordinators from these 3 partner universities delivered presentations detailing the progress of the activities at their respective universities and presenting their findings and analysis on the media monitoring and focus group discussions that have been done at their universities. These presentations started off with a brief background of the university and its gender studies/media sciences department. This was followed by a list of activities which have taken place over the course of the last 4 months at these universities, including the media monitoring, content analysis and focus group discussions with the general public. The coordinators shared the findings with the media, and shared their own views, thoughts and perspective on this exercise as a whole. The media present at the occasion also gave their feedback and views on this exercise. They greatly commended the effort and work that has been done at these universities as part of this project, and urged that projects and initiatives such as this should not only be continued but encouraged and promoted in Pakistan. They also greatly emphasized on the need of public discussion and a more responsible media in our country and said that such initiatives are precisely what's needed to achieve that.

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Lahore, 28th July 2011
Uks-CIPE 1-day Training Workshop of Women Journalists on Economic Reporting

Uks Research Center, in collaboration with CIPE arranged a capacity-building training of women journalists and reporters, who work or have worked on economic reporting. It was a one-day training workshop on 'Economic Reporting' held at Holiday Inn Hotel, Lahore on the 28th of July 2011 from 10 am to 3 pm. The training was conducted as part of Uks's initiative to empower Pakistani media women, with a two-pronged approach of preparing female journalists for economic reporting and their interaction with experts. Around 20 female journalists in total from Lahore, Faisalabad and Multan attended this training. It was an interactive workshop where the participants were encouraged to form small discussion groups and come up with suggestions and recommendations on the following issues: · Lead economic stories through Pakistan's perspective Creative economic reporting (corporate governance, csr, anti corruption, environment, etc) Creating a real value for the audience in news report Challenges for women economic reporters in Pakistan AND how these challenges are being met

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Islamabad, 22nd June 2011
Launch of Uks's Internet Radio titled 'Meri Awaz Suno'

Islamabad – Uks Research Center, Islamabad, in collaboration with Zong Telecom, has launched its very own internet radio titled 'Meri Awaz Sunno: Giving Voice to Pakistani Women'. The launch ceremony of this unique initiative was organized at the Uks Office in F-8/4 Islamabad on Wednesday 22nd June, 2011 from 5 to 7pm. Women comprise almost half of Pakistan's population as well as form the single largest consumer group in the country. One comes across several products and services targeting women, however there is no representative mass media vehicle that addresses the issues and problems of this large and important segment. Uks's Internet Radio programme, Meri Awaz Sunno is being launched with the single objective of highlighting women issues and providing them with guidance and support. Speaking at the launch, Tasneem Ahmar, director and executive producer Uks gave an introduction of Uks's radio initiative and gave credit to Zong for their support and assistance. Salman Wassay, head of marketing at Zong was also present at the occasion, along with some notable media personalities like Amir Mateen, Asma Shirazi and Tahira Abdullah who also chipped in with their comments. Amir Mateen praised the initiative and Salman Wassay spoke of the huge potential this radio project has. Tahira Abdullah spoke of how Uks can tap into an international market as well with this radio project. Tasneem Ahmar spoke of expanding and Asma Shirazi said we can attract and onvolve the youngsters as well. The full introductory program, which will go on air on Thursday, 23rd June was also played in front of the audience. Programmes will be in English, Urdu and some of the regional languages. Participation will be encouraged to produce constructive debates and solutions via shared experiences. The Internet Radio has been established in Uks's Islamabad office. This Internet Radio project has been made possible with the support of Zong, Pak-China Mobile. Meri Awaz suno is likely to become the mouthpiece for women, bridging the void that has existed for several decades. The radio can be heard from 12.30 to 1 PM, every day from Monday to Friday, and is accessible on Uks's website at www.uksresearch.com as well as Zong's website at www.zong.com.pk.

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Islamabad, 4th June 2011
One-Day Consultative Meeting on "Media as a Partner in Ending Violence against Women"

ISLAMABAD -Uks Research Center, Islamabad, in collaboration with UN Women organized a one-day consultative meeting with selected media persons on “Media as a Partner to Promote Gender Sensitive Reporting on Violence against Women” on the 4th of June 2011, at Best Western Hotel, Islamabad.

The aim of this consultation was to bring together media representatives from a wide range of backgrounds to discuss the importance of media’s role to change our society’s prevailing mindsets on gender-based violence. And how can the media be helpful to empower women who have lived with violence to break their silence. The foremost aim of this consultative meeting was to bring the participants together on establishing a Media Task Force comprising of committed media persons on promoting zero tolerance for violence against women and effective non judgmental reporting.

The guests were senior media personalities, senior media managers and communication specialists with extensive experience in the media field. Their recommendations have helped Uks and developing partners in identifying a way forward to design media interventions through which more gender sensitive reporting can be achieved.
The consultation also highlighted the findings of the International Women’s Media Foundation’s Global Report on the Status of Women in the News Media, about the overwhelming gendered pattern as one of  key issue which contributes towards women marginalization at various levels in the media  As per the report men outnumber women in media with the ratio of 5:1. In Pakistan’s context, the report further brings to our attention the need to focus on this aspect of gender parity as a key component of any gender policy. It is also time to reflect on media in Pakistan, as picture of the society with citations of gender biases and blindness.   It was highlighted by Uks and UN Women together with Media representatives participants that there is an urgent need to bring forward women's issues and give women and their concerns an enhanced  place in the mainstream media.

Ms. Tasneem Ahmar, director Uks  started it off by giving some examples of the different forms of violence against women that are exist in our society and showed how these are reported in the media. The guests present on this occasion, including the likes of Quatrina Hosain (Express TV), Huma Amir Shah (Express TV), Zahir Sherazi (bureau chief Dawn News), Farah Zia (Editor the News on Sunday), Amir Mateen and other personalities from TV and Radio chipped in with their comments and feedback. They gave their recommendations on forming a media task-force for ending violence against women.

Uks is a research, resource and publication centre dedicated to the cause of gender equality and women's development. Uks is an advocacy and rights-based group seeking to raise awareness and assist implementation of our goals and ideals. The Center focuses on the women-media relationship; a concern that has hitherto remained poorly represented by organizations working on women's rights.

To access the complete report of this event Click Here

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Islamabad, 26th April 2011
Speakers laud media for ‘positive role’

ISLAMABAD - Speakers at a seminar appreciated the positive role of media to generate public awareness addressing violence against women, and said that media is serving as catalyst in providing justice to the victims of gender violence.
Mome Saleem from SDPI shared findings from her recently conducted research which highlighted that media played a very pivotal role in addressing the violence against women. She said that they collected about 40 case studies on incident of violence against women and found out that in 25 cases, media was instrumental in influencing authorities and helping the victims.
She also narrated stories of two rape victims - 15-year-old Asma Khand and 12-year-old Anam, who were raped and denied justice but after persistent media coverage, relevant authorities were forced to act. She pointed some gaps such as juicy reporting of rape incidents and insisted upon shifting focus to punishment of culprits and projection of positive developments in violence against women. Sumera Abbasi said media can play an important role in the shaping of perceptions around women and their role in society. She said that media has definitely helped generate public awareness of the multiple problems facing women, such as violence of various kinds. Sara Duke concluded that media can and does perform two paradoxical roles in addressing violence against women. It can serve as a forum to merely reflect discriminatory attitudes and beliefs, which further propagates acts of violence against women.

This news was published in print paper. To access the complete paper of this day. click here

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Islamabad, 4th April 2011
Report on 'How rape is covered by the media in Pakistan' launched in Islamabad

Monday 4th April 2011, Islamabad – Uks Research Center, Islamabad, in collaboration with the Global Fund for Women (GFW), has compiled a report titled 'Covering Crime: How Pakistani Media Reports on Rape Cases.' The launch of this report was organized in Islamabad on Monday, April 4, 2011 at Hillview Hotel, Islamabad at 4pm. This report attempts to view how women of Pakistan, who face violence and injustice and have brutal crimes committed against them, are treated by the all-seeing, all-knowing omnipresent eyes of our society- the media. Cases dealing with rape and gang rape receive the most sensationalized coverage in Pakistan, where the media often forgets that an ethical code exists and becomes totally blind to any guidelines. This report, the first of its kind, therefore, attempts to look at how rape is covered specifically by the media in Pakistan. The effort has been made not to point fingers at the media, or alienate it- but is an attempt to make it a powerful ally in the struggle to ensure zero tolerance against gender-based violence in our society. Among the attendees were senior representatives from print and electronic media (Television and Radio) as well as various NGO's and INGO's. The speakers on this occasion included Ms. Tasneem Ahmar (director Uks), Dr. Salman Tariq (Gender Advisor with the UN), Ms. Huma Khawar (senior journalist), Ms. Quatrina Hossain (director news, current affairs) to name a few. Ms. Tasneem Ahmar started the proceedings by giving an overview of the report. Dr. Salman Asif, Ms. Huma Khawar and Ms. Quatrina Hossain, guest speakers on the occasion congratulated Ms. Tasneem and Uks on the launch of this report, and gave their comments. They also spoke on how women are mistreated in our society. Ms. Tasneem then concluded the session by giving a round of thanks, which was followed up with the audience chipping in with their comments.The Global Fund for Women plays a leading role in advancing women's rights by making grants that support and strengthen women's groups around the world. GFW mobilizes and redistributes resources that enable women to develop creative solutions to local, regional, and transnational challenges. GFW brings grantees and donors together in an international network that promotes women's action for social change, equality, peace, and justice worldwide.

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Islamabad, 11th March, 2011
One-day Consultative Meeting with Senior Media Personnel on Positive Portrayal of Women in the World of Work

Uks Research Center, Islamabad, in collaboration with the International Labour Organization(ILO),has organized a one-day consultative meeting with the media on the 12th of March, 2011 at Hillview Hotel, Islamabad.
The purpose of this consultative meeting is initiation of a dialogue with the media on how to promote gender-sensitive reporting on women in the world of work and decent employment. Uks and the ILO aim to promote and utilize existing international human and labour rights conventions and instruments to address concerns of human rights and gender equality, analyze gaps and challenges to gender-sensitive reporting, and perhaps most importantly, solicit feedback from participants on how to promote more gender-sensitive reporting of women, especially in relation to the world of work and employment - all by bringing the media on a single platform like this.
The participants include senior media personalities from electronic and print media, from mainstream traditional media vehicles such as TV, radio, newspaper as well as unconventional tools like social media, animation, blogging and others. Senior media executives, chief operating officers, directors, senior managers and bureau chiefs, senior editors and other relevant authoritiesare present at this occasion.
At the occasion, the findings of the media monitoring analysis of women in the world of work – a month-long research conducted by Uks –were also presented in front of the participants.
The ILO is the international organization responsible for drawing up and overseeing international labour standards. It is the only 'tripartite' United Nations agency that brings together representatives of governments, employers and workers to jointly shape policies and programmes promoting Decent Work for all. This unique arrangement gives the ILO an edge in incorporating 'real world' knowledge about employment and work.

 

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Islamabad, January 26th to 29th 2011
Uks-SFCG 4-day Training of Trainers of PBC Radio Producers

Finding a common ground on conflicting issues through talk shows geared towards promoting dialogue and peace building was the main theme of the four-day training of trainers on Radio for Peace building that was held from January 26-29 at Hillview Hotel, Islamabad. This was for the first time that a training of this nature was organized for senior producers and program managers from Pakistan Broadcasting Corporation, providing them with an opportunity to learn and share their own experiences on how radio could be used for peacebuilding. Though quite extensive, the training looked at peacebuilding not as a one-time activity but as a process that occurs on multiple levels, personal, community and national and how radio can facilitate this process. Participants assessed radio's role in today's Pakistan from a peace and conflict perspective, shared their experiences of how radio programming can be geared towards promoting coexistence and tolerance in Pakistani society. It explored issues from how conflicts become violent and how does conflict end to exploring Common Ground Approaches to Talk shows, identifying and defining target audiences to how to reach objectives of gaining Knowledge that would help change attitudes and then behaviours leading to a peaceful and tolerant Pakistan. The workshop was the one of the many trainings, that were conducted as part of the series geared towards "National Radio Partnership for Peace" a national initiative to raise the profile of radio stations in Pakistan and building the capacity of radio stations in Balochistan, Islamabad, Khyber-Pakhtunkhwa, Punjab, and Sindh to empower them to use dialogue as a way of addressing local issues and to promote peace in their respective communities. The initiative also aims to offer a major platform for the radio stations across Pakistan to highlight their important role in building peaceful local communities. The platform will offer an opportunity for the radio stations for a dialogue amongst themselves; share experiences and success stories with each other and build their technical capacities. As part of this initiative, over 40 FM channels have signed MoUs with Uks and Intermedia- the project's two implementing partners to cooperate in the execution of the project which includes a series of events and opportunities for Pakistan's radio sector, including two National Summits of FM Radio Stations in Islamabad and Karachi, that took place in June 2010 and January 2011 respectively, and can be described as the largest gathering of radio stations in Pakistan's history, aiming to create consensus on improving professional standards and developing thematic expertise in the country's dynamic and burgeoning radio sector.

 

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  Islamabad, September 29th, 2010
Uks Research launches the First National Report on the Global Media Monitoring Project (GMMP) 2009-2010

The research was conducted in 108 countries, that was coordinated by the World Association for Christian Communication since the project began 15 years ago. The GMMP monitored 1,365 newspapers, television and radio stations and Internet news sites, 17,795 news stories and 38,253 persons in the news in 108 countries with 82% of the world’s people on November 10, 2009. The International and National GMMP report for 2009-2010 was shared with the media for the first time in Pakistan at this launch. The GMMP is the largest and longest running research and advocacy initiative on fair and balanced gender representation in the news media. It is coordinated by WACC, a global network of communicators promoting communication for social change, in collaboration with data analyst Media Monitoring Africa, and with support from the United Nations Development Fund for Women.

 

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  Karachi, july 2010,
Five-Day interactive training workshop for Pakistani youth on Developing Gender-Sensitive Media Content on Gender-Based Violence

Young trainees the first-hand exposure on media and its workings, a one day field trip was also organized to different media outlets including an advertising agency: ATETUDE, Geo Television, Mast FM 103 Karachi Station, and The News Karachi. Youth trainees had a lunch meeting at the Karachi Press Club hosted by the Club’s President Mr. Amir Latif and other prominent senior journalists.

The five day training sessions were planned keeping the needs of trainees and noteworthy facilitators took different sessions including Dr. Salman Asif (Gender Advisor – UN Pakistan), Ms. Sadia Ata Mohammad
(UNFPA National Youth Specialist), Dr. Rakhshanda Parveen (gender and media expert), Ms. Tasneem Ahmar ( Director Uks), Mohammad Rafique Ahmed Feica (Cartoonist and Station Manager Mast 103, Karachi), Ms. Fareeha Barohi (Gender expert) and Ms. Saadia Haq (Uks Project Coordinator and Radio Producer).

 

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  Karachi, 7 july 2010,
Seven-day training workshop on Radio for Peace building.

This was for the first time in the history of FM radio in Pakistan that a training of this nature was organized providing an opportunity to FM radio producers and hosts to learn and share their own experiences on how radio could be used for Peace building. Though quite extensive, the training looked at Peace building not as a one-time activity but as a process that occurs on multiple levels, personal, community and national and how radio can facilitate this process. Participants assessed radio’s role in today’s Pakistan from a peace and conflict perspective, shared their experiences of how radio programming can be geared towards promoting coexistence and tolerance in Pakistani society. It explored  issues from how do conflicts become violent and how does conflict end to exploring Common Ground Approaches to Talk shows, identifying and defining target audiences to how to reach objectives of gaining Knowledge that would help change attitudes and then behaviours leading to a peaceful and tolerant Pakistan.

The workshop was the first of the series of more trainings and networking geared towards “National Radio Partnership for Peace” a national initiative to raise the profile of FM radio stations in Pakistan and building the capacity of FM radio stations in Balochistan, Federally Administered Tribal Areas, Gilgit-Baltistan, Islamabad, Khyber-Pakhtunkhwa, Punjab, Sindh and Azad Jammu & Kashmir to empower them to use dialogue as a way of addressing local issues and to promote peace in their respective communities.  The initiative also aims to offer a major platform for the FM radio stations across Pakistan to highlight their important role in building peaceful and prosperous local communities. The platform will offer an opportunity for the radio stations for a dialogue amongst themselves; share experiences and success stories with each other and build their technical capacities.

So far over 40 FM channels have signed MoUs with Uks and Intermedia- the project’s two implementing partners to cooperate in the execution of the project which includes a series of events and opportunities for Pakistan’s radio sector, including a National Summit of FM Radio Stations in Islamabad that took place in June 2010 and can be described as the largest gathering of radio stations in Pakistan’s history, aiming to create consensus on improving professional standards and developing thematic expertise in the country’s dynamic and burgeoning radio sector.


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  March 2010
Uks Research Centre becomes the partner of PANOS Global AIDS Program.

PANOS South Asia- Pakistan Office in collaboration with Uks Research Centre on Women & Media has undertaken a project March-December 2010, to reach out and educate the young people most at risk in cities through innovative sexual and reproductive health programming.


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  March 13th 2010
Orientation Session Organized for Youth on “Changing the Mindsets on Gender-Based Violence”

Uks Research Resource and Publication Centre in Collaboration with United Nations Population Fund (UNPA) organized an orientation session on “Changing the Mindsets on Gender-Based Violence” here on Saturday. Youth from around the county, gender experts and senior media persons attended the session. This is first of its kind initiative in Pakistan.
A total of 39 students from four provinces of the country were selected for the training. Lasbela, Nawa Kill, Jafferabad, Lahore, Karachi, Jacobabad, Muzaffarabad, Mansehra, Peshawer, Balakot, Abbotabad, Rawalpindi, Islamabad and chakwal were the cities being represented by the students. This orientation session was a part of the year long joint project of Uks and UNFPA which aim to deeply involve the youth to develop media material on Gender Based Violence (GBV) and Human Rights.
The orientation session basically covered three sections of media i.e. Print, Radio and Television. Students were briefed about the methods and outcome of content analysis performed by the Uks team. Ms. Tasneem Ahmar Executive Director Uks, briefed the students about how “the youth” are bombarded with images of women as objects of pleasure or pity, powerless and dependent and not as persuasive images which finally leads the youth into negative behaviors. And why there are no solutions being offered on how to improve the images of women from powerless to assertive beings and why there is no impact analysis being carried on how these stereotypical images turn our youth into violent males. Saadia Haq presented for the participants one of her radio programmes focusing Mukhtaran Mai-from Meerwala and how positive contents can help change perceptions. Dr. Rukhshinda Parveen, Founder Director ‘Creative anger by Rakshi’ explained the students about violence, its types and the results of the GBV. She further explained what the role media can play to promote and control the violence.
In the second part of the orientation session participants were divided in 3 groups titled print, radio and television to discuss how they can improve the role of media to avoid gender based violence. Later the group leaders gave their presentation and also interacted with the media. The session ended with the question answer session and certificate distribution among the participants. Under the project the students will go through different workshops, trainings, media content analysis, focus group discussions, and interaction with the media and as a final outcome they will produce the media content on their own.


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  Islamabad, March 10, 2010
Report Launched by Uks on Radio and Freedom of Information

Uks Research, Resource and Public Centre on Women and Media, in collaboration with the Foundation Open Society Institute (FOSI), have published a new report titled ‘Openness is an Essential Part of Public Governance’. The report is based on the role and use of radio to promote Freedom of Information.
Focusing on radio, this report provides an over all view of the fact how media in Pakistan takes up the issue of access to information. It also throws light on what do broadcasters think and know about the significance of access to information and how it can enhance people’s capacity to participate in the democratic process of the country by enabling them to make informed decisions about matters pertinent to government. The report also provides an overview of the earlier initiatives taken to introduce Freedom of Information Ordinance and their implications.
It may be noted that this publication is basically the final outcome of a combined project of Uks and FOSI. This project emphasized on the issue of Freedom to Access Information as one of the prerequisites for democratic governments for the sake of transparent and smooth governance with reference to the role of Radio in this regard. The project, through its tools of media mapping, monitoring and training, highlighted how all information belonging to the public domain including non-classified information from government, authorities and other national and federal bodies should be easily accessible to allow citizens to actively participate in the democratic process. Role and use of radio for this purpose was the focal point of this project.
A series of three main activities was carried out in the project. In the first stage, mapping and monitoring of the radio sector was conducted which included collection of basic facts, information and details on the radio sector, scope, scale, listener-ship, number of AM/FM radio channels etc. During this process, selected radio channels were monitored for a specific time period. In the second stage, on the basis of mapping of radio sector, three one-day-long workshops were organized in Karachi, Lahore and Islamabad. In the third and final stage, a comprehensive report was complied on the basis of outcome derived from first and second stages.
Ms. Tasneem Ahmar, Director, Uks while commenting about the report said that the entire process proved extremely beneficial to the radio practitioners and Uks team in learning about the importance of freedom of information and access to information for every individual. She said, it also made the radio practitioners realize that it is their responsibility to communicate ideas and information to the listeners. “I hope that many, if not all radio stations whose representatives were part of this process, will initiate some radio programmes on freedom of information. Such an effort would lead to greater awareness of Freedom of Information, and will broaden radio’s role in promoting and strengthening the process of democracy and good governance in Pakistan” she added.


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  Islamabad ,February 13th 2010
Uks celebrates & commemorates the brave women of Pakistan who dared to take a stand then and will continue to do so.

Uks Research, Resource and Publication Centre on Women and Media today organized an open House to pay tribute to all the brave women who on 12th February 1983, took out a peaceful rally in Lahore to protest against the discriminatory Law of Evidence that General Zia ul Haq's regime attempted to promulgate. These protesters were brutally beaten, tear-gassed and around 50 of them were arrested. Some men were also there to support the women including Habib Jalib, the revolutionary poet who also brutally beaten up. Today, Uks celebrated the courageous women who dared to take a stand then and will continue to do so.
Tasneem Ahmar, Executive Director Uks gave a presentation to the participants of the event on the on-going journey of Uks’s efforts to empower women through media and highlighted the role played by Uks in the promotion of a neutral, balanced and unbiased approach to women and women's issues within, and through the media.
It is pertinent to mention here that Uks is the first NGO in South Asia to compile and disseminate a gender sensitive code of ethics for the print media in Pakistan. As a part of its objective, Uks has been organizing several panel discussions, conferences, seminars and workshops from time to time on different topics. Such as “Panel discussion on Impact of Newspaper Language and Reporting on Women’s Status and Development”, “National conference on mobilizing the media on HIV and AIDS coverage”, “Workshop on Portrayal of Women in the Media” and “Workshop on Monitoring and Sensitising the Print Media on the Portrayal of Women in the Press” etc.
Another significant achievement of Uks is that it is the first civil society organization in Pakistan to own a fully equipped Radio Production House. Using this facility as an effective tool of communication, Uks has launched many series of programs highlighting different issues concerning women’s rights and their problems such as Honour Killing, HIV Aids, water etc.
This event is another effort of Uks to achieve its objectives of women’s rights and their protection. Contributions and publications of Uks in the form of media guides, newsletters, radio programs, brochures etc. were also be exhibited and distributed among the audience at the end of the program.
Those who were present included media managers, friends and colleagues from the donor community, INGOs and NGOs and supporters of Uks.


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12th-15th January 2010
Training programmes on “Leadership Skills for Women Journalists & Visual Storytelling

Best Journalistic Practices by a team of six trainers from Gaylord College of Journalism and Mass Communication, the University of Oklahoma (OU), Norman, Oklahoma- were held.

Best Journalist Practices Leadership for Women Journalists. This is a two-pronged project through the State Department's Citizen Exchange program with an emphasis on television news production training and preparing female journalists for positions of leadership. Uks--Research, Resource and Publication Centre on Women and Media is the partner from Pakistan.

Since 2008-- under the banner of Uks’s Pakistani Women’s Media Network-- eight women from various media outlets have already received similar trainings at OU, USA and two women journalists went to Katmandu to avail the opportunity of being trained by this group of highly skilled trainers.


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January 13th 2010
Uks launches Year 2010’s Desk Diary Women of Pakistan

Challenging Stereotypes through Art in an exclusive ceremony held at Uks Office in Islamabad. It is an attempt to give the readers a glimpse into the history of Pakistani women, their work, important events, achievements and changing trends of the selected theme.

A product of exhaustive research, the annual desk diary has become the trademark of our organization. It is a handy document, which also serves as a striking collector's item. To give a well-rounded view of the theme for a particular year, essentially related to women development, press clippings, opinions, poetry, illustrations and a detailed chronology of events are given. The diary is widely circulated among media persons, human and women's rights activists, international agencies and government organizations.


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January 1st 2010
Uks in collaboration with UNFPA undertakes a project on ‘Gender Advocacy’ through media

Under this collaboration Mainstream media of a selected duration will be analyzed for content on Gender based violence. Youth will then be trained on how to deconstruct this content and develop gender sensitive media content


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December 9th 2009
On World Human Rights Day Uks launches its latest report More Women in Media

The Way Forward- an account of how media in Pakistan have been representing women as well as what the women working in the media have to say on issues of social, cultural and environmental impediments, the glass ceiling effect and under representation.

Uks in collaboration of Woodrow Wilson International Centre for Scholars USA performed a media monitoring project where a selection of mainstream media was monitored for a specified duration. The report with content analysis & recommendations was presented in National Media conference in Oct 2009. The follow-up was the said report. What Uks has tried to accomplish in this report is to present both sides of the story. Along with qualitative and quantitative analysis of the selected media on women issues, there is also the feedback from women in the media industry. The report’s main strength is discussions about positive measures, best practices and affirmative actions and recommendations for way forward


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December 3rd 2009
On International Day for Persons with Disabilities, Uks’s launched Latest Radio Series

Hum Kisie She Kamm Nahe (We Are No Less Than Others) has 12 programs on the themes related to ‘Disability’ Understanding Disability: A Media Guide’. It is a reflection of Uks’s commitment to sensitize media and the public on the rights of the disabled and the responsibilities of society towards them. The report, while facilitating the media on how to report more sensitively on disability provides practical guidelines by using examples from Uks radio programmes on Disability. The radio programmes and the Guide are an effort towards creating awareness among media and public on the need to understand and accept the abilities, not disabilities of the disabled persons.


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On November 10th 2009
Pakistan for the first time participated in the Global Media Monitoring Project (GMMP)

Uks is the partner for the Fourth Global Media Monitoring Project in 2009 and 2010 (GMMP 2009/2010) being undertaken by The World Association for Christian Communication (WACC). This is the day when 125 countries around the world were (some may still be) busy monitoring– from morning till night- their respective media under the banner of GMMP, a longitudinal, gender-focused media monitoring research and advocacy project running since 1995 that is implemented collaboratively with women’s rights organizations, grassroots groups, media associations, university students and researchers across the world. Uks Research Centre being the implementing partner conducted this media monitoring at its office with a team of 20 monitors, including students from the Gender Studies Department, Quaid-e-Azam University. A total number of 4 national newspapers, 3 radio channels and 3 television channels were monitored for their news content. The analyzed data in the form of coded sheets has been shared with GMMP.


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  November 4th 2009
Uks launches Pakistani Women Media Network’s Web Portal

Pakistani Women’s Media Network was initiated by Uks in 2008. It is an informal, non-hierarchical group of women media persons and others working in or for media. It is an autonomous body, committed to raising voices and concerns against gender-based violence, injustices and biases in the media and society. The website www.uks-pwmn.com launched in a ceremony held in Islamabad serves as a platform for media persons, mass communication/ journalism students to share experiences & opportunities.


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  July 28th 2009
Uks launched its latest Radio Series “Aurat ki Taraqi Humari Taraqi” (Progress for Women Progress for all)

The issue related to women and politics were brought forward, the barriers that exclude women from participating in politics were also highlighted. The aim of this Radio Series was Women’s Empowerment through politics. Engendering Politics through Media is a guide explaining how community radio can empower & gives voices to voiceless. The guide is specifically developed to provide journalists particularly working within the radio industry an understanding on how gender surfaces within the realm of politics and news. It can be used for capacity builing of managers.


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