Founder and Director
A journalist by profession, Ms Ahmar’s passions and expertise include advocacy on gender equity, women and
human rights, political rights, HIV/AIDS, health, violence against women, education, gender sensitization,
radio productions and media monitoring. The founder of Uks Research Centre, she has over 25 years of
experience of managing and leading advocacy-based projects across the country, within and through the media
for gender justice and women’s rights. Through her extensive experience as a journalist, she is well-placed
in the industry to highlight the ethical concerns and gaps. She is the editor/ writer of more than 50
publications disseminated extensively across the country, read her research papers in international
conferences, held many national and international training on gender and women’s rights. Under her
leadership, Uks has seen many firsts - its own in-house state-of-the-art radio studio, inclusion of Pakistan
in the GMMP in the last two rounds, first-ever gender-sensitive code-of-ethics for the media in the South
Asian region to name a few. Empowering women at grassroots level and engaging with marginalized communities
on sensitive issues like VAW, SRHR and MNH has been her focus in recent projects.
Ms. Tasneem Ahmar holds a Master’s Degree in Communication (1989 University of Hawaii, USA and Mass
Communication 1978 University of Karachi, Pakistan) and started her career as a desk journalist from The
Muslim, an English language daily in Pakistan.
In 1998, she received Mary Morgan Hewett Award on Excellence in Feature Writing and in 2009, she received
the prestigious International Media Leadership Award from Internews -USA. In 2018 she received a Lifetime
Achievement Award by Women Chamber of Commerce and Industry for her contribution to women rights and the
campaign to sensitise media on women issues.